Make Smarter Decisions with Insightful, Localized Data
At the Center for Economic Development and Business Research (CEDBR), we provide tailored market research services that help businesses, organizations, and communities make confident, data-informed decisions. Our research delivers the facts behind customer behavior, workforce dynamics, competitive landscapes, and regional trends—giving you the edge to move forward strategically.
What Is Market Research?
Market research involves collecting and analyzing data to understand key elements of a market: customers, competitors, trends, risks, and opportunities. At CEDBR, our market research services are grounded in economic theory and customized to meet your specific needs. We combine public data sources with proprietary tools and surveys to provide actionable insights you won’t find anywhere else.
Types of Market Research We Provide
- Customer and demographic analysis
Identify and understand your target audience—who they are, where they live, and what they value. - Industry and competitor benchmarking
See how you stack up against others in your sector or region, and where there may be room to grow. - Labor market assessments
Evaluate the availability, qualifications, and compensation trends of your workforce or talent pipeline. - Site selection and market feasibility
Determine the best location for expansion or entry into new markets based on demand, access, and resources. - Business sentiment and community surveys
Gather first-hand data through custom-designed surveys to gauge trends, concerns, or opportunities.
Market trade area for Wichita State University.
Based on home locations with at least 1 visit.
Who Should Use Market Research?
- Startups and entrepreneurs exploring new products, services, or locations
- Established businesses planning to expand, pivot, or refine strategies
- Economic developers and city planners seeking to understand local needs and attract targeted industries
- Trade associations and chambers of commerce providing value to their members
- Investors and consultants evaluating business opportunities or community potential
Partner with Us for Your Research Needs
CEDBR offers custom research solutions with the credibility of a university-based center and the responsiveness of a business partner. We work closely with clients to ensure each project delivers meaningful, practical insights—without the fluff.